{"id":2486,"date":"2014-11-20T14:13:30","date_gmt":"2014-11-20T14:13:30","guid":{"rendered":"http:\/\/libnews.binghamton.edu\/news\/specialcollections\/?p=2486"},"modified":"2014-11-20T14:13:30","modified_gmt":"2014-11-20T14:13:30","slug":"new-tv-spot-is-a-homegrown-effort","status":"publish","type":"post","link":"https:\/\/libnews.binghamton.edu\/specialcollections\/2014\/11\/20\/new-tv-spot-is-a-homegrown-effort\/","title":{"rendered":"New TV spot is a homegrown effort"},"content":{"rendered":"<figure id=\"attachment_2489\" aria-describedby=\"caption-attachment-2489\" style=\"width: 434px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/libnews.binghamton.edu\/news\/specialcollections\/files\/2014\/11\/TVspot-pik1.jpg\"><img decoding=\"async\" class=\"wp-image-2489 \" alt=\"Andrew J. Hatling, University video producer, center, and Ryan Yarosh, director of media and public relations, work on Binghamton University's new TV spot on the Lois B. DeFleur Walkway.  Photo by Jonathan Cohen\" src=\"http:\/\/libnews.binghamton.edu\/news\/specialcollections\/files\/2014\/11\/TVspot-pik1.jpg\" width=\"434\" height=\"288\" \/><\/a><figcaption id=\"caption-attachment-2489\" class=\"wp-caption-text\">Andrew J. Hatling, University video producer, center, and Ryan Yarosh, director of media and public relations, work on Binghamton University&#8217;s new TV spot on the Lois B. DeFleur Walkway.<br \/>Photo by Jonathan Cohen<\/figcaption><\/figure>\n<p>What does it take to shoot a modern TV spot? Expensive equipment? A 40-man crew? A gargantuan budget? For Binghamton University, all it takes is some teamwork.<\/p>\n<p>The University\u2019s new 30-second TV spot, <a href=\"http:\/\/www.youtube.com\/watch?v=s4TeY69wsVY\">\u201cBinghamton \u2013 This Is Premier,\u201d<\/a> is a study in collaboration. The video, which showcases the University\u2019s history using archive footage and props, period furniture and digital effects, was produced almost entirely in-house by students, faculty and staff.<\/p>\n<p>\u201cThe way that people came together to put this project together, it\u2019s unbelievable,\u201d University Video Producer Andrew Hatling said. \u201cFrom so many different arenas, it was such a huge, huge team effort \u2013 from theater to Special Collections in the library to people on the web team and the marketing department.\u201d<\/p>\n<p>Read more here: <a href=\"http:\/\/www.binghamton.edu\/inside\/index.php\/inside\/story\/10147\/new-tv-spot-is-a-homegrown-effort\/\">New TV spot is a homegrown effort<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What does it take to shoot a modern TV spot? Expensive equipment? A 40-man crew? A gargantuan budget? For Binghamton University, all it takes is some teamwork. The University\u2019s new 30-second TV spot, \u201cBinghamton \u2013 This Is Premier,\u201d is a study in collaboration. The video, which showcases the University\u2019s history using archive footage and props, [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,16],"tags":[],"class_list":{"0":"post-2486","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-alumni","7":"category-university-archives"},"_links":{"self":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/posts\/2486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/comments?post=2486"}],"version-history":[{"count":0,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/posts\/2486\/revisions"}],"wp:attachment":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/media?parent=2486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/categories?post=2486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/tags?post=2486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}