{"id":2471,"date":"2014-11-10T14:13:52","date_gmt":"2014-11-10T14:13:52","guid":{"rendered":"http:\/\/libnews.binghamton.edu\/news\/specialcollections\/?p=2471"},"modified":"2014-11-10T14:13:52","modified_gmt":"2014-11-10T14:13:52","slug":"binghamtons-new-commercial","status":"publish","type":"post","link":"https:\/\/libnews.binghamton.edu\/specialcollections\/2014\/11\/10\/binghamtons-new-commercial\/","title":{"rendered":"University Archives materials featured in Binghamton’s New Commercial!"},"content":{"rendered":"

The new Binghamton University TV\u00a0commercial,\u00a0This Is Premier<\/em>, showcases our school\u2019s history — with a creative twist. Check out how it all came together.<\/p>\n

Real props<\/strong><\/h2>\n

\"1.1\"<\/p>\n

University Archivist Yvonne Deligato pulled yearbooks, hats, apparel and\u00a0photographs from the University Archives to give the set an authentic 1940s look.<\/p>\n

Never-before-seen footage<\/strong><\/h2>\n

\"J\"<\/p>\n

The TV plays clips of never-before-seen film from the University vault, converted to digital by James Pitarresi,\u00a0assistant provost and executive director of the Center for Learning and Teaching, and distinguished teaching professor of mechanical engineering.<\/p>\n

Repurposed antiques<\/strong><\/h2>\n

\"3\"<\/strong><\/p>\n

The TV, which sits center on the set, is actually from 1948. University Video Producer Andrew Hatling bought the piece off Craigslist and purchased set props from local antique stores.<\/p>\n

Custom-made wall<\/strong><\/h2>\n

\"4-1\"<\/p>\n

Thanks to the Theatre Department, the 10-by-12 foot background wall was constructed and decorated with\u00a0period wallpaper. Looks pretty 1940s, right?<\/p>\n

And when that wall falls? That\u2019s real, too.<\/strong><\/h2>\n

\"5-1\"<\/p>\n

That wall falling down isn\u2019t a visual effect.\u00a0Three crew members were on either side of the structure and had to let it drop at the exact same time.<\/p>\n

There were<\/em> some visual effects, though.<\/strong><\/h2>\n

\"unnamed\"<\/p>\n

The TV had been gutted and modified to hold a modern LCD screen, which was later digitally replaced. Oh, and that beautiful sunset? Also, digitally replaced!\u00a0 <!–[endif]–><\/p>\n

Two sets, one day!\u00a0<\/strong><\/h2>\n

\"7.2\"<\/p>\n

The commercial had two filming locations, first in the Anderson Center’s Chamber Hall and then on the DeFleur Walkway. The crew had to transport the set and reconstruct it on the University Spine. Shout out to the Communications and Marketing web team for their help moving the huge wall!<\/p>\n

Spot your friends?<\/strong><\/h2>\n

\"8-1\"<\/p>\n

See if you recognize any of the extras. The students in the background are actual Bearcats!\u00a0Over\u00a0100 extras and 24 takes later, we had our last scene!<\/p>\n

GRAB YOUR POPCORN AND CHECK OUT THE WORLD DEBUT OF\u00a0BINGHAMTON<\/em> – THIS IS PREMIER<\/em>!<\/strong><\/h2>\n

\u00a0http:\/\/www.youtube.com\/watch?v=s4TeY69wsVY&feature=player_embedded<\/a><\/span><\/span><\/p>\n

Let\u2019s give credit where it\u2019s due.\u00a0<\/strong>Here\u2019s a look at everyone who helped make this commercial possible:<\/strong><\/h2>\n

Producer: Ryan Yarosh<\/p>\n

Producer: Cherith Simmons<\/p>\n

Executive Producer: Gregory Delviscio<\/p>\n

Director: Andrew Hatling<\/p>\n

1st Assistant Camera: JP Pelc<\/p>\n

Key Grip: Josh Ludzki<\/p>\n

Gaffer: John Barton<\/p>\n

Drone Operator: James Johnson<\/p>\n

Visual Effects Supervisor: Daniel Sharp<\/p>\n

Production Assistants: John Brhel, Diana Bean, Aleks\u00a0Rikhterman<\/p>\n

Production Manager: Linda Biros<\/p>\n

Assistant Production Manager: Kimberly Spaulding<\/p>\n

Construction Coordinator: Don Guido<\/p>\n

Set Design Consultant: Barbara Wolfe<\/p>\n

Carpenter: Scott D. Selmeski<\/p>\n

Assistant Carpenter: Zach Horowitz<\/p>\n

Property Manager: Craig Saeger<\/p>\n

Key Scenic: Samantha Eriksen<\/p>\n

Head Painter: Martin Richard Borromeo<\/p>\n

Archival Video Conversion: James Pitarresi Binghamton<\/p>\n

University Archivist: Yvonne Deligato<\/p>\n

Voice Over (Narrator): Kevin Collins<\/p>\n

Voice Over (Quote 1): Sam Williamson<\/p>\n

Voice Over (Quote 2): Bob Michaels<\/p>\n

Special Thanks:<\/strong><\/h2>\n

Michael Hatling<\/p>\n

Jonathan Cohen<\/p>\n

Jean Green of Special Collections, Preservation and University\u00a0Archives<\/p>\n

Binghamton University Theatre Department<\/p>\n

Lucy Silverstein and The Left Bank shop (Owego)<\/p>\n

Daniels Paint (Binghamton)<\/p>\n

Pamela Cahill<\/p>\n

Kari Bayait<\/p>\n

John Solan<\/p>\n

Rebecca Latona<\/p>\n

Cameron Boyce<\/p>\n

Addison Esson<\/p>\n

Gary Pedro<\/p>\n

Timothy Perry<\/p>\n

Sean Conte<\/p>\n

David Vendrell<\/p>\n

Patrick Collette<\/p>\n

Steve Moore<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The new Binghamton University TV\u00a0commercial,\u00a0This Is Premier, showcases our school\u2019s history — with a creative twist. Check out how it all came together. Real props University Archivist Yvonne Deligato pulled yearbooks, hats, apparel and\u00a0photographs from the University Archives to give the set an authentic 1940s look.<\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,16],"tags":[],"class_list":{"0":"post-2471","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-alumni","7":"category-university-archives"},"_links":{"self":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/posts\/2471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/comments?post=2471"}],"version-history":[{"count":0,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/posts\/2471\/revisions"}],"wp:attachment":[{"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/media?parent=2471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/categories?post=2471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/libnews.binghamton.edu\/specialcollections\/wp-json\/wp\/v2\/tags?post=2471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}