What does it take to shoot a modern TV spot? Expensive equipment? A 40-man crew? A gargantuan budget? For Binghamton University, all it takes is some teamwork.
The University’s new 30-second TV spot, “Binghamton – This Is Premier,” is a study in collaboration. The video, which showcases the University’s history using archive footage and props, period furniture and digital effects, was produced almost entirely in-house by students, faculty and staff.
“The way that people came together to put this project together, it’s unbelievable,” University Video Producer Andrew Hatling said. “From so many different arenas, it was such a huge, huge team effort – from theater to Special Collections in the library to people on the web team and the marketing department.”
Read more here: New TV spot is a homegrown effort